this is AWENESS

“Aweness” is defined as “deep feelings of astonished wonderment" (Urban Dictionary)

Aweness is not just a brand—it’s a healing platform. A space for soul care, real talk, and radical self-return.

Born from a decade-long inner journey, Aweness exists for those navigating transformation in a world that rewards performance over presence. Here, we don’t do fake positivity or fluffy wellness trends. We explore the real, the raw, and the regenerative—through stories, conversations, rituals, and jewellery that shift energy and spark self-remembrance.

Each collection, article, and offering is created to meet you where you are—and gently call you back to where you’ve always belonged. Your truth. Your awe. Your wholeness.

From cheeky crystal jewellery to thought-shifting content across the Body, Connect, and Discover pillars, Aweness is here to hold space for the parts of you that don’t fit into boxes—and were never meant to.

This isn’t self-help.

This is soul help.

Welcome to Aweness.

what we stand (and swear) by

Radical Honesty
We don’t sugarcoat. We honour the messy, the beautiful, and everything in between. Healing doesn’t happen through perfection—it happens through truth.

Sacred Realness
We believe being real is spiritual. We hold space for contradictions, complexity, and conversations that matter. No bypassing. No pretending.

Creative Frequency
Every piece of content and jewellery is designed to shift energy, stir curiosity, and reconnect you to your innate power. We don’t just make things—we make meaning.

Reciprocity over Transaction
We value community and collaboration over competition. If it doesn’t feel reciprocal, it’s not in alignment. We give from the heart, and we honour boundaries.

Transformation Culture
We’re here to change the culture—not just comment on it. Aweness exists to support personal and collective evolution. Real change begins within.

Sovereignty First
You are your own guide. Everything we create—whether a necklace or a conversation—is meant to help you remember your own authority and inner knowing.

the human behind aweness

“Hi, I’m Yi Lian—a former magazine editor, floral entrepreneur, some-time moderator, and lifelong seeker of what’s real beneath the surface.

Aweness began not as a business plan, but as a whisper from my soul after years of fast-evolving inner work. I’ve lived the dualities—luxury events as a fashion editor one day, scrubbing floors as a florist the next. I’ve lost my way, burned things down, and rebuilt from nothing but intuition. I’ve sat in silence with shame, grief, rage, and heartbreak—then watched them alchemise into clarity, purpose, and freedom.

I created Aweness as a healing (but fun!) platform. It’s the space I always longed for but never found. One where we don’t just talk about growth, we live through it—tender, messy, powerful, and true. Through crystal jewellery with cheeky mantras, through soul conversations, through stories that crack you open—I hope Aweness helps you feel seen, softened, and supported.

Because I’m not here to sell you perfection. I’m here to walk with you toward your own awe.”

Yi Lian Ng-Groves, founder

Real talk, right this way